Kari Fairbanks
Director of Revenue Operations
Kari Fairbanks is a powerhouse in Revenue Operations, bringing a rare blend of deep technical expertise and strategic problem-solving to Lift Enablement. With a career built on optimizing business processes and driving efficiency, she has mastered both Salesforce and HubSpot—making her an invaluable resource for organizations looking to streamline their operations and accelerate growth.
Before joining Lift, Kari spent over two decades at a global document solutions provider, where she built a reputation for transforming complex systems into seamless, user-friendly experiences. She started as a network administrator, quickly advancing into training, education leadership, and ultimately, revenue operations. She spent 10 years managing Salesforce before leading a high-stakes migration to HubSpot, where she then served as the platform’s administrator for four years. This dual-platform expertise gives her a unique ability to help clients navigate RevOps challenges with clarity and confidence.
At Lift, Kari is the go-to strategist for designing and implementing systems that work. She dives deep into clients’ businesses, uncovering inefficiencies and crafting tailored solutions that make HubSpot not just functional—but a true growth engine. Her approach balances precision and adaptability, ensuring that every system she builds is aligned with business goals and built to scale.
When she’s not thinking about RevOps, Kari enjoys crocheting, reading, and spending time with her kids, grandson, and two dogs, Bailey (a Miniature Australian Shepherd) and Milo (a Chiweenie). She also has a talent for baking elaborate birthday cakes, from a 3D R2-D2 to a flying panda.
Fun Fact:
- Kari once met the Tiger King— before Netflix made him famous.