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CRM Implementation
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MarTech Advisory
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Lift Bulk Property Upload Tool
Lift Custom Object Builder & Interface
EasySync - Autosync Data to HubSpot
Blog
RevOps Show
Resources
The Revenue Acceleration Framework Book
The Sales Genius Network
The DEALS Framework
Guides
The Revenue Acceleration Manifesto
Executing a High Impact Sales Process
Increasing Sales Velocity
7 Pillars of Smart Growth
Podcasts
The RevOps Show
The Blackline Podcast
The Sales Genius Podcast
Our Library
About Us
Pricing
Our Culture
Meet The Team
Join The Team
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The Black Line Between Sales & Marketing
The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.
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Data (2)
Episode 52: Analytics & Attribution - Solving the Impact Question Once and For All
How many of us hide the truth about what we're doing, hoping those things don't end up coming out? Everyone. Mike and Doug discuss one of their favorite subjects in this episode - metrics, data, and analytics.
Episode 51: Interview with Kyle Jepson - Navigating Sales Organization Transformation
How do you always manage to take a boring topic and turn it into something interesting? Ignorance....
Episode 45: Have Data-Driven Mindsets Jumped The Shark: Using Data Effectively
Would you know how to respond to this: why are the metrics you care about so important to you? Mike...
Episode 41: Inbound 2019 - What Businesses Need to Change
What we have to start doing is stop trying to play someone else's game better. We have to start...
Episode 39: Addressing A Major Flaw With Today's Metrics: Micrometrics
The metrics we use suck, and measuring emails individually isn't what we should be focusing on. In...
Episode 38: Team Human vs. Team Technology - Where AI is Leading Us
Just because we can do it, does that mean we should? Doug and Mike explore the topic of AI, the gap...
Episode 35: Forecasting and the Null Hypothesis
If you could choose between one of the two options - you can have a higher open rate and click rate...
Episode 29: Does Traffic Matter?
For better or worse, marketers are obsessed with numbers. What's one of the biggest metrics they're...
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