---
title: "Episode 10: Freemium Sales with Pete Caputa"
description: In episode 10, Pete Caputa, Doug and Mike discuss why, especially if you're part of a software company, a freemium sales model is essential.
image: https://www.liftenablement.com/hubfs/Black%20Line%20Podcast_Web_2-1.jpg
---

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# Episode 10: Freemium Sales with Pete Caputa

Written By: Doug Davidoff

### Jess Cardenas

The fact that I get to work to solve wicked difficult problems for clients (and sometimes internally) and collaborate with great team members and great clients to do so.

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Published: Feb 22, 2018 3:00:00 PM

In episode 10, Pete Caputa, Doug and Mike discuss why, especially if you're part of a software company, a freemium sales model is essential.

### Audio:

 

## Show Notes

Pete says that what's happening with software now is a sign of what's happening down the line for other companies. There's so much competition, so price and ease of doing business are huge factors in making a sale. If you own or work for a software company, you should definitely have a freemium model. 

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