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The RevOps Show

Go on an adventure every week with Doug and Jess as they work through common scenarios and issues companies are facing today with Revenue Operations.
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Navigate the energizing and challenging world of revenue operations. Join Jess Cardenas (Chief of Staff at Lift) and Doug Davidoff (CEO of Lift) as they dive into the exhilarating and sometimes daunting realm of revenue operations in their weekly podcast. Get ready to tackle your RevOps questions, explore real-life scenarios, and gain actionable insights to overcome your RevOps challenges. Each episode offers an authentic, behind-the-scenes experience where you can witness problem-solving in action. You'll leave not only enlightened but also with a smile or two.

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Lead Activation

Episode 97: Rethinking MQLs - The Evolution of Lead Qualification

Why have marketing qualified leads (MQLs) become so controversial lately? Doug and Jess unpack some of the common misconceptions around MQLs and provide clarity on why properly defining and using MQLs can still provide value.