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The RevOps Show

Go on an adventure every week with Doug and Jess as they work through common scenarios and issues companies are facing today with Revenue Operations.
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Navigate the energizing and challenging world of revenue operations. Join Jess Cardenas (Chief of Staff at Lift) and Doug Davidoff (CEO of Lift) as they dive into the exhilarating and sometimes daunting realm of revenue operations in their weekly podcast. Get ready to tackle your RevOps questions, explore real-life scenarios, and gain actionable insights to overcome your RevOps challenges. Each episode offers an authentic, behind-the-scenes experience where you can witness problem-solving in action. You'll leave not only enlightened but also with a smile or two.

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Demand Generation

Episode 109: The Customer Journey - Is it The Yellow Brick Road or More Like Off-Roading?

There’s a common misconception of the customer journey. It’s often mistaken as the path to becoming a customer. Rather there should be emphasis on viewing it as a continuous cycle that extends beyond the initial sale. Join Doug and Jess as they discuss the significance of focusing on the entire customer lifecycle and the crucial role of revenue operations in mapping the customer journey.