We’ve made it to the end of the year! In this final episode of The RevOps Show for 2024, Doug and Jess reflect on the year, including their favorite and regretted episodes, biggest changes, insights, mistakes, and predictions for 2025. Expect a thoughtful and honest review of the year as well as practical insights to apply to their own RevOps strategies going into next year.
Audio:
Video:
Show Notes:
Editor's Note:
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Pre-Show Banter:
- Jess kicks off the episode showing off her festive mug, sparking laughter when Doug jokes that it resembles a duck’s butt.
- Doug shares a bittersweet moment, reflecting on this being the final episode of the year—but hints at exciting episodes already lined up for the new year!
- He discusses the challenges of recording The Revenue Acceleration Framework audiobook and a commercial for the book, offering a behind-the-scenes peek into the audiobook process.
- Dakota makes a guest appearance, adding to the fun.
- Doug and Jess dive into the meaning of “penultimate day” and joke about how fitting it would have been to record this episode then.
Main Discussion Points:
- Category 1: Favorite Episode
- Doug: While he loves all episodes equally, his favorite is The Revenue Acceleration Framework episode. It’s deeply personal—a true “soul book” for him.
- Jess: Riding the RevOps Tornado. She appreciated how it framed RevOps’ role as an educator. Its insights remain relevant today.
- Category 2: Most Regrettable Episode
- Jess: Is Your RevOps Foundation Strong Enough? With more knowledge now, she wishes she could revisit it. Stay tuned for a potential follow-up episode in the new year!
- Doug: His “cheat” pick is The Cookie Episode, as it lacked a strong point of view. His “real” pick is the MQL Episode, as he now believes it’s time to move on from MQLs.
- Category 3: Best Part of the Year
- Doug: Working alongside Jess made it a great year. He’s optimistic that one of their biggest success stories is just around the corner.
- Jess: This year, they played their game and delivered more mature services, staying true to their roots.
- Category 4: Biggest Mistake of the Year
- Jess: Overcommitting. As the work becomes more complex, the team must recognize that they can’t accomplish as much in the same amount of time.
- Doug: Misreading the market. While they adjusted quickly, some strategic decisions missed the mark.
- Category 5: Best State of Report
- Doug: The Go-to-Market Report stood out for its relevance and the valuable insights shared in the accompanying episode.
- Jess: The RevOps Co-op State of RevOps Report offered actionable insights and better takeaways.
- Category 6: Biggest Change of the Year
- Jess: Growing awareness and understanding of what RevOps is and what they do. This clarity has helped mature their offerings and align with the market.
- Doug: Embracing generative AI. Once a skeptic, he’s now a pragmatist when it comes to leveraging AI tools.
- Predictions for 2025
- Jess: A growing emphasis on “complete data” and data security. Accurate, reliable data will be crucial for leveraging emerging AI tools.
- Doug: Agrees on the importance of data security. He predicts CRMs will need to take a proactive stance on this. On the AI front, he foresees continued realism in adoption and more macroeconomic volatility throughout the year.
Next Steps:
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Subscribe to The RevOps Show YouTube channel
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Coming Soon: Episode 107!