What does it mean for RevOps’s job to be education and centralization? Doug and Jess explore defining education, answer the challenging questions around RevOps’s role with education, and how context is a crucial element that ties it all together.
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Pre-Show Banter:
In a previous episode the idea that part of RevOps’s job is education and centralization came to light. This was a concept that made sense to Jess, but was something she hadn’t really thought about before. In today’s episode, Doug and Jess explore this concept of what it means for RevOps’s job to be education.
In doing research and asking ChatGPT, the top items RevOps should be teaching are:
Are these what RevOps should be educating their teams about?
While these aren’t wrong, these aren’t right either.
Teaching these items isn’t about learning the items, it’s about getting in and doing something with them. The thing that’s missing when we go to teach something is context. In any situation the important question to ask is “what’s the context?”
Where education can get in the way is it doesn’t always have a teaching point of view nor an enlightening experience. Having a point of view gives us a nudge. Not having one is sludge.
What people are missing today is context. People don’t want to make choices which is why point of view is so important. We’re drowning in information. We need to understand the why behind the information we receive.
How do you get into a place of taking an approach to provide context as you’re trying to educate?
Figure out what your way looks like. What is your MO? What is your economic model?
RevOps needs to be teaching, educating and evangelizing the point of view.
Jess’s Takeaways:
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