Have you ever ran where you started off strong and had a weak finish? Panting and not feeling great about it. Have you ever ran where you started off strong and finished strong? That’s a confidence boost and I’m sure you felt great afterwards. Having a strong finish also applies to projects. Why is it important and how you can get there are what Doug and Jess answer in this episode.
Pre-Show Banter:
Finishing strong in any project is important because it’s how people remember the experience. People tend to remember the last impression more strongly than the first. While starting strong is important, finishing strong has a greater impact and builds confidence and security.
The challenge with finishing strong comes when disruptions enter towards the end of a project which can cause the client to remember the difficulties at the end more than the successes earlier in the project.
To mitigate the client developing a fear of shipping and committing to the final product you’ll want to manage expectations and provide a smooth process. One way you can do this is to concentrate the pain in the beginning and end by segmenting the timeline of the project and making it shorter. You’ll want to set clear targets and deliverables for each phase, celebrating milestones and successes along the way.
By regularly communicating the purpose and goals of the project, you’ll help to maintain focus and keep the end goal in mind to show the positive impact the difficulties will have in the end. It can be good to prioritize and tackle the most painful and urgent tasks first as well as break down the project into smaller, manageable tasks to maintain momentum. You’ll want to stay committed to the timeline but know that adjustments may need to happen to meet deadlines.
Finishing strong is crucial to achieving success. Celebrations, routines, and rituals can help to create a sense of accomplishment and motivate everyone involved. Likewise, early feedback and involvement from stakeholders can lead to faster utilization and buy-in, and setting realistic expectations and not overselling or overpromising can prevent failure.
Jess’s Takeaways:
Follow Jess, Doug & Lift on socials for updates on the show or other insights:
Doug Davidoff: X - @dougdavidoff | LinkedIn
Jess Cardenas: X - @JessDCardenas | LinkedIn
Lift Enablement: X - @DemandCreator | LinkedIn
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Check out Let's Play RevOps on Twitch for more commentary on this topic
Listen to Episode 83: Riding the RevOps Tornado