What makes a true community and how do you build one? In this episode, Doug and Jess get into the key elements of community. Gain insight into taking a community-focused mindset, rather than a metrics-driven approach, when aiming to create an engaged community.
Audio:
Video:
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Show Notes:
Editor's Note:
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Pre-Show Banter:
- Doug is going to see Bruce Springsteen in concert for the 50th time.
- If Doug had taken all the money he spent to see Bruce Springsteen/spent on Apple products and invested it, he’d be a multimillionaire.
- Doug talks about a moment at a previous show where a dad and his young son were in front of them and how it reminded Doug of when he took his son at a young age.
- Jess has seen Green Day and Matchbox 20 both five times.
- Jess thinks they’re making a mistake with splitting the movie Wicked into two movies.
Main Discussion Points:
- What defines a community versus a group?
- Selflessness is required in building community.
- Key elements for building a community: Point of View, Value Creation, Consistency, Time, Agency.
- What it means to take a community focused mindset rather than a metrics driven approach.
- Your focus needs to not be to have a community, but to build something that has a purpose around it.
- How RevOps can be instrumental to a community.
Jess’s Takeaways:
- Community needs to have a focus on point of view, value creation, consistency, time and agency. That’s what you have to build a community around.
Next Steps: