Episode 101: Fueling Engagement - Building Communities That Last

What makes a true community and how do you build one? In this episode, Doug and Jess get into the key elements of community. Gain insight into taking a community-focused mindset, rather than a metrics-driven approach, when aiming to create an engaged community.

Audio:

Video:

Additional Resources:

• [Blackline Podcast] Episode 80: Interview with Mark Kilens - Revenue Acceleration, Building Insights & Community
• [Blackline Podcast] Episode 72: Interview with Christina Garnett - The Truth About Communities

Show Notes:

Editor's Note:

• We have launched a YouTube channel for The RevOps Show where we'll be posting the video version and shorts from episodes. We'd really appreciate it if you took a minute to go and subscribe to our channel! 

Pre-Show Banter: 

• Doug is going to see Bruce Springsteen in concert for the 50th time.
• If Doug had taken all the money he spent to see Bruce Springsteen/spent on Apple products and invested it, he’d be a multimillionaire.
• Doug talks about a moment at a previous show where a dad and his young son were in front of them and how it reminded Doug of when he took his son at a young age.
• Jess has seen Green Day and Matchbox 20 both five times.
• Jess thinks they’re making a mistake with splitting the movie Wicked into two movies.

Main Discussion Points: 

• What defines a community versus a group? 
• Selflessness is required in building community.
• Key elements for building a community: Point of View, Value Creation, Consistency, Time, Agency.
• What it means to take a community focused mindset rather than a metrics driven approach.
  • Your focus needs to not be to have a community, but to build something that has a purpose around it.
• How RevOps can be instrumental to a community.

Jess’s Takeaways: 

• Community needs to have a focus on point of view, value creation, consistency, time and agency. That’s what you have to build a community around.

Next Steps: 

• Follow Jess, Doug & Lift on socials for updates on the show or other insights: 

  • Doug Davidoff LinkedIn

  • Jess Cardenas LinkedIn

  • Lift Enablement LinkedIn

• Follow the show on Spotify & Apple Podcasts

• Subscribe to The RevOps Show YouTube channel

• Coming Soon: Episode 102!