The DEALS Framework Assessment
All progress begins with a comprehensive, honest assessment of “the truth.” Optimizing growth is challenging because, when dealing with a complex system like your business, changing one thing changes everything. While it’s easy to fix symptoms, addressing the core cause is the key to effortless outcomes.
The DEALS Framework Assessment systematically reviews the 7 core areas of a strong customer acquisition & success program. Each core area is reviewed on 5 critical success factors. This 35-point assessment gives you a holistic view of your existing platform and provides a clear roadmap for improvement, optimization, and outcomes.
Defining Your Ideal Client Profile, Key Personas & Jobs to be Done
The most important question you can answer is, "Who do we want to be a hero to?" Without a clear answer to this question, you’re aiming in the dark and your sales and marketing efforts will be monumentally hampered. Before you can identify potential buyers, you need to define which buyers you can help and which you can’t.
With Lift we’ll lead you through the process to gain the understanding you need about your customers do that you can design messaging and actions that standout, influence and drive measurable results.
The Right-Fit Message: Creating A Powerful Point-of-View Message
Your primary challenge today is being heard. Unlike the proverbial tree falling in the empty forest, you’re competing in a marketplace that makes Times Square seem tranquil and quiet.
A Point-of-View Message is crucial to winning the attention and engagement of prospects at any stage of the buying or selling journey.
