Doug DavidoffI don't typically get jealous of people. We all have our own stories, but I have to admit I'm jealous of Seth Godin. I've always admired his thinking - both in style and outcomes. Even more, I enjoy his witty way of communicating very complicated ideas in extraordinarily simple fashion.
Well, today Seth topped himself. In 5 (very) short paragraphs Seth nailed the key to winning competitive business. The gist is that you don't take business from a competitor by being "better", you doing it by focusing on the things that matter to the buyer, that are being focused on by the competitor.