Well, that’s what happened to me 18 years ago. As a top-producing salesperson and a leader of a growing business, I realized that the vast majority of what I was being taught and what I believed about the sales and marketing process was actually:
Unfortunately, I’ve also discovered that there are still very few businesses, executives and entrepreneurs who get this. What’s worse, it’s costing those who don't understand hundreds of thousands to millions of dollars – and they don’t even realize that it’s happening. The upside is that those few forward-leaning companies that have made the same discovery that I have enjoy faster growth. They've virtually bypassed competition and price as a key issue, and are enjoying greater profitability and business values - even during the deep recession from which we are just now emerging.
I spent the summer putting together a new report, with my latest research, observations and insights to provide the path to simply, predictably and even enjoyably growing sales – in even the toughest market environments.
Now these observations are available for you, in Achieving Effortless Growth: Uncovering The Fatal Flaws of Sales & Marketing That Are Killing Small & Mid-Market Businesses Plus The Seven Steps to Effortless Growth.
I hope you’ll download and read the paper. But don’t stop there. Share your thoughts and comments. There’s nothing I’d love more than to stimulate a conversation that can help us all grow.
