Revenue operations (RevOps) is a hot topic these days, and there are very compelling reasons. Companies that excel in key areas of RevOps enjoy 19% higher growth rates and 15% greater profitability. With customer acquisition costs are rising at increasing rates and record investments in technology not translating into greater productivity or outcomes, this type of performance deserves the attention that it’s getting. We’ve long evangelized the belief that long-term success is more about the...
