According to McKinsey, most companies achieve less than one-third of the impact they expected from recent digital investments. Just sit with that stat for a minute. In a time when sales and marketing technology (aka the growth stack) underpin virtually everything that happens in a business, the results often disappoint. And yet, the number of technology choices and the size of the spend continues to grow. For example: Sales Enablement budgets are expected to increase by 50% by 2027. ( Gartner)...
