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The Demand Creator Blog

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Posts about

Sales (6)

5 Popular Sales Metrics That Destroy Sales Performance

Editor's Note: This post originally appeared on the HubSpot Sales Blog In 1997, Billy Beane became the General Manager of the Oakland A’s. The A’s had the lowest payroll in Major League Baseball and in the four full seasons before Beane became GM, the A’s averaged less than 70 wins a season. Beane knew if he was going to build a contending team, he would not be able to do it the traditional way.Beane’s strategy -- as depicted in the 2011 film, “Moneyball” -- has traversed beyond the world of...

5 Necessary Elements for a Successful Account-Based Marketing Approach

One of my favorite things from 2018 was the opportunity to join Ryan McInerney’s podcast to discuss...

The Missing Persona That’s Damaging Your Sales & Crushing Your Margins

A client of ours, who provides a uniquely designed sales performance improvement program design for...

The Real Buyer's Journey, Part 2: Manufacturing Revenue

Welcome to part two of our series on understanding the real buyer’s journey. In the first session,...

Sales Lessons From Better Call Saul

Last week as I was recovering from an amazing Inbound 2018 conference, I sat back on my couch,...

5 Tips for Making a Strong First Connection with a Lead/Prospect

More money than ever is spent on the technology, people and process to enable organizations to...

The Critical Role of Intent in Demand Generation, Sales and Marketing

We've been doing a lot of research over the last year into a critical part of the buying process...

Conversations Don’t Happen by Accident: The 6 Strategies to Creating a Strong Chat Experience

Yesterday, Drift announced the latest enhancement to their conversational marketing platform,...

Why I Don’t Give My Head of Sales A Revenue/Sales Quota

Make the number! It’s probably the three words that dominate the thinking of salespeople and...

5 Steps to Design Your Pipeline to Shorten the Sales Cycle and Align Sales & Marketing

If any of these objectives are a high priority for you, read this post (if not, feel free to skip...