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The Demand Creator Blog

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Posts about

Sales (19)

The Formula for 100% Closing Rates

Everyday, I see companies and salespeople in constant "convince mode." Why should you buy from us? How are we better than our competition? How are we different?

Selling Mistakes In A Recession

Last week, I was sent a query from a reporter doing a story on the mistakes salespeople make during...

The New Marketing Funnel In Action

In my last post, I introduced The New Marketing Funnel and defined the phases of the process. In...

The New Marketing Funnel

The marketing function (at least as most business executives define it) has been undergoing...

How To Make More Sales

I was having breakfast at a hotel this morning before a speech. A business/sales meeting was...

Is It A Relationship or an Acquaintance-ship?

I was talking with a client and friend of mine about the challenges facing salespeople today. We...

Do Relationships Matter

I’ve been working with several new sales teams recently. One of the valuable thoughts I attempt to...

The Formula To Calculate Total Cost

Cost = Price plus consequences.

But, I Like It

Early in my career, I made the fundamental mistake of creating a marketing brochure that I chose...

Narrow The Focus - Expand The Yield