<img src="https://ws.zoominfo.com/pixel/Nfk5wflCTIIE2iSoYxah" width="1" height="1" style="display: none;">

The Demand Creator Blog

Join thousands of committed growth executives & get our latest posts delivered straight to your inbox. Subscribe Now.

Posts about

Sales (16)

Your Response Needed - NOW!

I’m grateful that I don’t rely on bid-oriented business. While several of our clients deal with RFP’s, RFQ’s and bid requests frequently, I’ve always avoided it for Imagine. However, from time-to-time (primarily because of positive word-of-mouth), we get requests. Today was such a day. I received an email addressed to me from an organization that had heard about us and was seeking services to better understand their customers, develop programming to increase impact and measure that impact. I...

The Only Difference That Matters

A friend of mine is a regional sales director for a Fortune 500 (soon to be 100) company. His boss...

Price is NOT the Reason!

Friday was a tough day for me. Lots and lots of conversation with selling organizations and I must...

Creating A Diagnostic Selling System

Think about your last five years in business. Ask yourself, what has the trend line in the...

Where's The Story

Once a year, people sit down to watch television and they're (almost) as interested in the ads as...

Great Wine

If you follow me on Twitter, you know that I just got back from 10 days in Vancouver speaking with...

The Two Sales

As I've written before, the biggest challenge companies face in increasing their profitability, is...

Determining Price

Whenever people buy from you, they are buying two distinct components. First, they are buying the...

What Dogs Can Teach About Creating Demand

Over the holiday break, one of my friends put a picture of her dog on Facebook, with the caption,...

Effective Communication

I came across an interesting question (I can’t remember the source). The topic was listening and...