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Posts about

Sales Development (6)

How Combining Inbound Marketing With Sales Development Created Traction & Growth

The Multifamily Data Exchange (MDX) is a competitive intelligence platform for the multifamily industry. The exchange gathers data from companies across the industry – irrespective of which systems they operate – and puts it in one place, to be shared among subscribers in the form of benchmarking reports. Until MDX, it was literally impossible to accurately benchmark the performance of a property or set of properties against an appropriate set of competitors. This made managing a business like...

3 Things I Learned in my First Year as an Inbound Marketer

In my last position as a marketing manager for a small manufacturing company, I was charged with...

Is Cold Calling Dead?

In 2009, I wrote a post that got some provocative responses asking the question Is It Time to Kill...

How To Design Your B2B Prospecting Approach to Achieve Consistent, High Value Results

A couple of weeks ago, I was asked a question in a forum I participate in about how we build our...

Lead Nurturing Aligns Sales Development and Inbound Marketing

Earlier this week, I had the opportunity to speak with Kyle Porter, CEO of fast-growing SalesLoft,...

The Third Discipline: Bridging B2B Sales and Marketing

Last week I shared the results of some fairly extensive research into the attributes of companies...

The 5 Keys to Building a Sales Development Team

A strong sales development team is a great way to quickly increase revenue. These reps focus on...