If we haven’t been clear enough yet: Your database, and the data stored within it, is insanely crucial to the success of your sales and marketing efforts. But just because you have data in your database does not mean it’s good, accurate, or usable. The data you source from a prospecting or sales intelligence tool isn’t always up-to-date or properly formatted for your systems. And, it doesn’t matter if you make really pretty graphs and visualizations in your data visualization tool, you won’t...
