We’re all aware of how companies’ go-to-market tech stacks have grown rapidly in terms of both size and complexity. And as your tech stack in particular grew, so did the number of data sources you had to manage. On top of that, your go-to-market teams didn’t want to waste time navigating between systems and tools to do their jobs; they wanted a single place where they could seamlessly fulfill their wide variety of duties, tasks, and activities. Many of the products in your stack might’ve had...
