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The Demand Creator Blog

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RevOps

AI Readiness: Preparing Your Business for a Competitive Future

Many senior executives are fascinated by and anxious about Artificial Intelligence (AI). While the potential for AI to transform business operations is clear, it also presents challenges. In the rush to embrace artificial intelligence, many organizations are putting the cart before the horse. While AI's transformative potential is undeniable, most companies aren't ready to capitalize on it. The good news is that the steps required to become AI-ready align perfectly with building a stronger,...

The Strategic Timeline for Building RevOps: A Data-Driven Analysis

For high-growth companies, Revenue Operations (RevOps) isn't just another department—it's a...

The Real Cost of Poor CRM Adoption

The typical company with 20 or more salespeople spends between $5,000 and $10,000 per year per...

One Thing RevOps Must Do To Enable Sales Performance

Companies are working harder than ever to increase sales—only to see a plummeting payoff. People...

If You’re Not Writing User Stories for Growth, You’re Missing Out

At Lift, we believe that user stories are invaluable growth tools that help us zero in on the...

7 Cognitive Biases that Influence Buyer Behavior and Decision-Making

Human beings make a lot of decisions—up to 35,000 each day. If you’re trying to influence a...

The Changing Role of RevOps As Organizations Scale

Sustainably growing a business is fucking hard. It will test the mental fortitude, resilience,...

The Objective Guide to Decoding HubSpot’s New Pricing

In 2015, HubSpot launched a new CRM to complement its existing marketing automation and sales...

A Holiday Gift Guide for Your RevOps Team

If you’re making a list and checking it twice and don’t know what to get your RevOps team members —...

Mastering CRM: Moving From Adoption to Utilization

If you want your CRM to drive performance and revenue improvement, your focus shouldn’t be on...