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The Demand Creator Blog

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Playbooks

4 Sales Hub Secret Weapons That Help Reps Close More Sales

Are you a sales rep who wants to be more organized and get more sales velocity? If so, HubSpot’s Sales Hub has a few “secret weapons” you should be using. Chances are, you know these four features exist, but you don’t fully understand how they can make you a better salesperson.

Point of View Selling vs Relationship Selling: Which Is Right For You?

Point-of-view (POV) selling has been around for a while now, but there are still those who resist,...

The Problem with Forecasting: Why Sales Isn’t Working Today

The dominant approach to sales forecasting - in which every deal in a pipeline is assigned a...

The Most Important Lesson I Learned In Sales

As a salesperson, your job is not to make sales. Let me repeat that (with some emphasis). If you’re...

The 3 Motions To Master New Business Development

There’s no question that the world of sales has changed. Buyers have more control, access to more...

Sisyphus vs. The Flywheel: 5 Tips to Eliminate Friction

Last week I had the pleasure of spending a couple of days with a client’s sales leadership team,...

5 Tips for Making a Strong First Connection with a Lead/Prospect

More money than ever is spent on the technology, people and process to enable organizations to...

5 Steps to Design Your Pipeline to Shorten the Sales Cycle and Align Sales & Marketing

If any of these objectives are a high priority for you, read this post (if not, feel free to skip...

Is the Sales Development Process Still a Strong Strategy for Sales Growth?

Over the last decade, the hottest trend for fast-growth sales organizations is the birth and...

[Video] The 7 Reasons You Need a Playbook & 5 Reasons Why they Fail

Earlier this week we held a webinar highlighting both the importance of playbooks in generating...