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The Demand Creator Blog

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Performance (9)

New Research from SiriusDecisions is Bad News for Sales Teams - Here’s What to Do About it

A new research report from SiriusDecisions presents a pretty damning view on the state of sales today. The 2018 Global Chief Sales Officer Study surveyed the heads of sales from 250 companies covering a broad array of business, from small business through large multinational businesses. Here are some of the key findings: Fewer than 50% of sales reps are hitting quota At 70% of companies, fewer than 70% of sales reps are hitting quota Marketing is contributing less than (a paltry) 25% to revenue...

Modern Lead Generation is Failing. 5 Critical Factors to Drive High-Velocity Customer Acquisition

A couple of weeks ago, I introduced a chronic problem plaguing the growth efforts of companies,...

[Video] The 7 Reasons You Need a Playbook & 5 Reasons Why they Fail

Earlier this week we held a webinar highlighting both the importance of playbooks in generating...

What Aviation Can Teach Any Growth Executive About Acquiring Customers

Growing revenue is difficult, complex work. Fraught with uncertainties, lack of information and...

5 Essential Components of a High Sales Growth Tech Stack

The game is getting real folks. Every day it seems a new challenge is emerging that makes the...

How We Revitalized Our Email Strategy & Turned It Into An Advantage

Email is (still) a critical linchpin for sellers and marketers alike. Even as social media, chat...

5 Reasons Your Annual Sales Plans Fail

It’s that time of year again. All across the land, sales and marketing executives, as well as...

5 Ways Your Website is Killing Sales

The biggest change over the last decade in B2B sales is the importance of your website and web...

Stop Closing & Start Selling

I honestly can’t believe I’m writing about this topic again. There was a period (probably about 3 -...

7 Ways Sales Managers Kill Sales

I have tremendous respect and empathy for sales managers. Frankly, I can’t think of a job that is...