When we talk with clients and prospects, we regularly point out that one of the biggest changes in the last decade is that your website has gone from augmenting your sales team to one where your sales team is augmenting your website. Regardless of what you sell, your website is (at least) the lobby to your store/office and exerts significant influence on how prospects and customers view you. A strong web strategy includes a plan for how you’d like visitors to progress through their journeys -...
