You have a bunch of target contacts visiting your website. They’re reading your blog, checking out some videos, looking at product/service pages, and maybe even filling out a form. That’s all great, but how do you know whether all of that activity and engagement is progressing to increase the likelihood of creating a new customer? What signals do you look for to know that the context and actions of your sales and marketing approach should change? It’s difficult to pinpoint when a target account...
