No matter what position you are in within a company, metrics are of utmost importance to make sure you’re getting the job done and reaching your goals. The downfall is that we tend to put metrics of less or no value, what are known as vanity metrics, up on a podium. They’re easier to display in a positive light, and easier to manipulate to show what you want out of them. When we do that, we walk around feeling high and mighty because things are looking positive, but in reality the metrics that...
