CRM is at the center of any serious growth effort. It's estimated that companies spend $4.6 billion annually on CRM implementations. Today, CRM represents the largest category in the tech stack, with $80 billion in annual revenue by 2025. But, something is still fundamentally wrong. Depending on what research study you use, technology implementations (and especially core apps like the CRM) fail to deliver their intended results 50-70% of the time. The primary reason for failure? Poor adoption...
