The other day, I was having a pleasant discussion about RevOps with someone who used to sell RevOps solutions for a living. He asked me for my definition of RevOps, so I threw out something like, “It orchestrates go-to-market vectors to achieve strategic objectives” I asked him for his definition—and it was very much centered around managing technology. I threw down the metaphorical gauntlet and said that you don’t need digital technology for RevOps. A spirited debate ensued. (Yeah, I’m fun at...
