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Performance

Enablement or Extinction: The Truth You Don't Want to Hear

The Role of Enablement in Organizations In today’s cutthroat work environment, enablement is the secret weapon that separates the winners from the losers. Without it, you risk your reps floundering and your managers morphing into super reps, drowning in work instead of developing others to shine. So, let’s break down why enablement matters—and what happens if you ignore it.

Business Predictability: A Critical Guide for Mid-Market Companies

When organizations reward outcomes rather than decision quality, they inadvertently punish smart...

Transforming Mid-Market Go-to-Market Strategy: The Power of Hybrid Leadership

In today's increasingly complex business landscape, mid-market companies face a unique challenge:...

The Real Cost of Poor CRM Adoption

The typical company with 20 or more salespeople spends between $5,000 and $10,000 per year per...

The Changing Role of RevOps As Organizations Scale

Sustainably growing a business is fucking hard. It will test the mental fortitude, resilience,...

Mastering CRM: Moving From Adoption to Utilization

If you want your CRM to drive performance and revenue improvement, your focus shouldn’t be on...

5 Ways RevOps Provides an Invaluable Inside/Outside Perspective

When an employee joins Lift, we always send them on an “onboarding tour,” where they interview...

How “RevOps Hype” Could Be Costing You Business

One of the big dangers in the business world occurs when everyone jumps on the bandwagon of a “new”...

Your CRM is the Central Nervous System of Your Company

If everyone at Lift played “Doug Bingo” during meetings, there’s a good chance they’d fill up a...

A Roundup: The 6 Best Episodes of The RevOps Show

Ah, the harbingers of Fall—a slight nip in the air, back-to-school pics, and Pumpkin Spice Lattes....