Remember the theme song from the show Cheers? In case you forgot, here’s the chorus to stir your memory… Sometimes you wanna go… Where everybody knows your name and they're always glad you came. You wanna be where you can see, the troubles are all the same. you wanna be where everybody knows your name. If someone were to pick a theme song around using personalization in B2B marketing strategy, it would be this one. Isn’t this how you want your prospects to feel when they interact with you? I...
