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The Demand Creator Blog

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Inbound Marketing (16)

Sales Is Hard Work

Last week I wrote about how the counter-intuitive idea is often the right one. Yesterday I read one of my favorite bloggers share was of the best counter-intuitive sales thoughts: The best sales leads are people who are already happy working with someone. Anthony Iannarino, author of The Sales Blog, shared this thoughts: You don't want leads who are easy to get in.

Value Over Replacement of Salespeople

One of the things that I love about competitive sports is the ability to measure success. Wins and...

Can You Hire Salespeople?

Have you ever noticed that conversation topics tend to occur in bunches? This week the conversation...

Stop Differentiating - Start Enchanting

This book review originally appeared in Baltimore, Washington and Philadelphia SmartCEO Magazine...

Branding Is Crap!

There, I finally said it. Branding is crap! Sure, it might be fine, even important, if you're...

It's Not A Salespeople Problem

With increased frequency I'm getting requests from owners, CEOs and VP's asking for recommendations...

It's Never Too Late

I was speaking to a great group of CEOs in Eau Claire today. Two-thirds through my presentation,...

Go Ahead - Make Some Mistakes

Regular reader of this blog know that I'm a fan of mistakes. I've shared my mistakes, I've used the...

Build It...They Will Come

The 1989 movie Field of Dreams is, in fact, the daydream of every marketer. The line made famous in...

Busy-ness is the New Lazy-ness

In my experience working with thousands of salespeople, I've learned that there are relatively few...