What profession is best suited for a liar? How do you know when a salesperson is lying? It’s unfortunate that salespeople have become the butt of so many jokes. In the past I’ve written about pests, peddlers and Demand Creators, and shared the advantages to being a Demand Creator. As the world continues to move forward from the deep recession, there are still not enough companies that are building the organizational capability necessary to consistently grow profits. Selling, on the whole, is...
