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The Demand Creator Blog

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What Is L&D and Why Should Sales Managers Care?

As a sales manager, you’re responsible for shepherding your reps to success. After all, if they don’t meet their quotas, you have to answer for the hit to their numbers. The problem is that you’re often not given a clear path to help your salespeople improve. After all, most sales managers used to be star salespeople. The C-suite often believes that you can magically transfer your skills to your salesforce. Unfortunately, it’s not that easy! While you can’t wave a magic wand, the best...