Conversational Marketing is a hot topic today. Whether you’re in a book store, in Times Square, following a bunch of marketers in a Twitter feed, or discussing with forward-leaning demand generation teams about where they’re focused today, conversational is sure to come up early. I will freely admit that I’m still a bit cynical about whether “conversational” is truly an emerging strategy or just another buzzword designed to make something simple and natural seem complex and difficult so the...
