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The Demand Creator Blog

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Posts about

Demand Generation (12)

Peyton Manning, Rex Grossman & Demand Creators

Who’s a more expensive quarterback: Peyton Manning or Rex Grossman? The answer is that it depends how you measure expense.

Product vs. Service Sale: A Crucial Distinction

For as long as I’ve been in sales, guru’s have always focused on the differences between selling...

Revisiting: What Do You Sell?

In April, I discussed the need to shift from selling “stuff” to selling results. Making that shift...

Design Thinking In Sales

A few weeks ago, I shared a review for The Design of Business, an excellent perspective on design...

Understanding Your Customer's Time Scope

Most organizational charts are broken down, and viewed, from the perspective of position and...

Are Your Customers Asking The Right Questions

There is nothing more important for you to know than the questions the customers and prospects in...

Selling Before The Buying Process Starts

The definition of a great salesperson – or a Demand Creator – is someone who can sell when there is...

Five Years From Now

Think about your typical customer using your typical product/service. And I mean typical – the...

Commoditization Is Still The Enemy

I was talking with my friend, advisor and client - Gini Dietrich, and it hit me that I've been...

Do You Have Competition?

Let me be clear: