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The Demand Creator Blog

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Demand Generation (11)

People Don’t Buy What You Do…

“People don’t buy what you do, they buy why you do it.” – Simon Sinek These of some of the wisest words I’ve heard in years. Many of you may already be familiar with this video. For those that are not, I promise that watching this will be 18 of the best minutes you’ve spent on your business.

Giving Value to Gain Sales

I've been spending a lot of time working with clients to build out diagnostic systems to create...

Don't Be A Pigeon (Why Selling Is Dead)

Traditional selling techniques are no longer effective in the twenty-first century. A study...

Build It...They Will Come

The 1989 movie Field of Dreams is, in fact, the daydream of every marketer. The line made famous in...

Avoiding A Damaging Sales Mistake (Part 2)

In yesterday's post I shared a critical designation, and strategic sales decision, that must be...

Avoiding a Damaging Sales Mistake (Part 1)

In 2004, I wrote about the need to align your sales proposition with the value definition of your...

Defining a Remarkable Customer Experience

The post below originally appeared as two different posts in 2005. Yesterday I was having a...

The Demand Creator Minute - 3 Rules of the Market

In my latest (in a long while) Demand Creator Minute, I share with you, blog-readers, an insight -...

Is BlackBerry A Dead Product Walking?

There are 2 types of companies in the world today. You are either: The best, or You’re a “Me-too”...

The First Rule Is...

We’re in a good news/bad news conundrum. Good News: Demand for services is up. The word recession...