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AI Readiness: Preparing Your Business for a Competitive Future

Many senior executives are fascinated by and anxious about Artificial Intelligence (AI). While the potential for AI to transform business operations is clear, it also presents challenges. In the rush to embrace artificial intelligence, many organizations are putting the cart before the horse. While AI's transformative potential is undeniable, most companies aren't ready to capitalize on it. The good news is that the steps required to become AI-ready align perfectly with building a stronger,...

The Strategic Timeline for Building RevOps: A Data-Driven Analysis

For high-growth companies, Revenue Operations (RevOps) isn't just another department—it's a...

How to Put the "Value" into a Tech Stack Evaluation

Recent research shows that the average SaaS tech stack has 291 tools—and while there’s year-to-year...

Your CRM is the Central Nervous System of Your Company

If everyone at Lift played “Doug Bingo” during meetings, there’s a good chance they’d fill up a...

Lift’s Top INBOUND 2023 Takeaways: AI and HubSpot’s Evolution

INBOUND 2023, HubSpot’s annual inbound marketing conference, was just as electrifying and exciting...

5 Tips to Create Effective Dashboards

Let’s face it: if you have any interest in dashboards, you’ve probably read many blogs about using...

Dude, Where’s My Third-Party Cookie? A Plan of Attack for Marketers

Everyone is losing their minds over the disappearance of third-party cookies. The impending loss...

4 Questions to Gauge If Tech Debt is a Hidden Cost

What if I told you that some recent, spectacular organizational failures that made headlines could...

Why HubSpot Contact and Company Records Are an Undervalued Marketing Tool

Marketers often want to breeze through HubSpot’s contact/company records during training because...

9 Ways to Derail Your Data Migration

Data migrations are never as straightforward as you think they’ll be. I should know—I’ve partnered...