In case you can’t tell, I love (good) data. The effective use of data is one of Imagine’s core values. As the owner of a growing company, I use data and metrics to assess the effectiveness of our decisions and actions; and to guide the adjustments we make. As an advisor to businesses, I use it to determine what our clients need, and to assess how well we’re delivering. As a sales coach, trainer and executive, I’ve sought to teach sales reps that stories are great (actually, they really are) but...
