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B2B Sales Strategy (62)

What is a Brand?

I just picked up the book Brand Harmony. I'm only a few pages into it and it's already given me three points that I want to share. Here they are:

The Magic Bullet?

I remember when “Sharp Dressed Man,” by ZZ Top was released in 1983. I was in high school, and all...

Ask an Eight-Year-Old

On a recent business trip to Boston, my eight-year-old son asked me to get him a David Ortiz...

Cinderella Man

I know – Cinderella Man is not a new movie. But, I’ve got two kids, a wife, a growing business;...

The Carnival of Marketing for June 25

I can see that the carnival is picking up in popularity as the number of submissions and the breath...

Solutions, Solutions Everywhere – But No Value To Be Found

I seem to be ranting a lot lately about words and phrases that drive me crazy. Forgive me, but I’m...

Another Buzzword to Kill

I would like to nominate another buzzword (or sentence to be more specific) for elimination. Here...

Is The Focus At Your Company Internal Or External?

I’ve written, ad nauseam, that if companies want to be successful in today’s “Wisdom Age,” they...

Is XM Radio Selling Out?

I have been a fan of XM Radio for several years. I have to admit that, originally, when I heard...

Five Words to Never Use In a Sales Situation

Business week online has an excellent article, Five Words Never to Use In An Advertisement. It...