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The Demand Creator Blog

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B2B Sales Strategy (55)

Avoid The We Do's

Today, Katha, one of my coaches was working on some sales strategies with one our our clients who is a financial advisor. She finished her conversation with a warning that everyone should be aware of. I’d like to share it with you:

More is Not Merrier

Growing up, my mom often told me, “too much of a good thing can be bad for you.” As a child, I...

Dell's Hail Mary

Wow! The king of direct selling, the company that once proudly rejected retail distribution,...

Mental Accounting

Sunday’s Washington Post had an excellent story that focused on how people account for the monetary...

You Are More Than You Think You Are

Yesterday, I began working with a new client to map out their go-to-market strategy using what we...

Outside-In Equals Success

The new book Hidden In Plain Sight: How To Find And Execute Your Company's Next Big Growth Strategy...

Katie Couric, Brand Extensions, And Value Proposition Mistakes

While I admit that it is probably too early to determine whether the decision to hire Katie Couric...

Tipping Points

Recently, I sat down with a prospect who shared his growth plans with me. He laid out a couple of...

A Perfect Example of Gratuitous 'Service'

I’ve been traveling quite a bit recently and have been lucky enough to upgrade to first class on my...

The Commoditization of Microsoft

In the wake of Google’s announcement that they will buy Doubleclick for $3.1 billion dollars,...