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The Demand Creator Blog

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B2B Sales Strategy (54)

When a Rose Isn't a Rose

On a recent trip to Atlanta, I was offered my choice of snack on the flight. I’m in the midst of losing some weight, getting in shape and eating healthier, so I chose what sounded like the healthiest choice – Oatmeal To Go. Before eating it, I decided to look at the nutritional information to see for myself just how smart I was in choosing this snack. As I’m sure you can figure out, Oatmeal to Go is anything but nutritious. For kicks, I kept the bar and stopped in the snack shop in the airport...

Is Your Website Worth Reading?

Despite the fact that it is more difficult than ever to get and keep people’s attention – the...

Give It Away

Many of you may be familiar with the television show, Jericho. Jericho was canceled recently, only...

WARNING: Your Want Ads Are Who You Are

I recently got an e-mail from a business associate of mine. Apparently, this person was doing a...

If They Say It...

I feel for Michael Dell. His company was an example of everything that was right in business for so...

Katie Couric, Commoditization & Regrets

Two months ago, I wrote that CBS' decision to hire Katie Couric was not only a mistake, but one...

Brands & Performance

I’m a big hockey fan (from the ratings, it appears there aren’t many of us). Being from Washington,...

Mowing Lawns & Growth

I was recently interviewing a potential VP Sales candidate for a client of mine. We were small...

Missed Opportunities

I just finished booking our family vacation. We’ll be spending a week at a fabulous resort on the...

Don't Fight Distribution

You may (or more likely, may not) know that the College World Series in going on right now. On...