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The Demand Creator Blog

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Posts about

B2B Sales Strategy (51)

Narrow The Focus - Expand The Yield

Keys to Effective Sales - Go Deeper

I don’t remember where I read this, but I found it very insightful – the only value that exists in...

Losing Your Brand

Your brand is your lifeblood. I’ve written before (as have many others), your brand is not what you...

Starbucks Taking a Shortcut Into The Commoditization Trap

Growth is tough. As the saying goes, "the higher you go, the greater the fall." It's no secret that...

An Agency That Gets It - And An Ad That Doesn't

I'm in York, PA getting ready to speak with a group of 15 CEOs about how to create demand in...

The 5 Critical Principles to an Effective Marketing/Growth Strategy

Let’s face it – most marketing efforts implemented by companies fail to provide any material...

Why Salespeople Fail

I remember the childhood joke that the only thing worse than finding a worm in your apple is...

Communication Keys

One of my fellow Washington Business Journal columnists, Craig Stoltz, has created eight “rules”...

Are You Losing Enough Business

I was talking with a executive from a company whose growth had stalled. I asked them how they...

Worth Noting

As Bill Gates gets ready to reduce his role at Microsoft and turn the reins over to Steve Ballmer...