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The Demand Creator Blog

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Posts about

B2B Sales Strategy (47)

How To Make More Sales

I was having breakfast at a hotel this morning before a speech. A business/sales meeting was occurring at the table next to me. I couldn’t help but eavesdropping to what was happening. In 30 minutes, I saw everything good and bad about how companies sell.

The Path of Least Resistance, Weight Loss & Corporate Growth

Robert Fritz, in his (great) book Path of Least Resistance: Learning to Become the Creative Force...

McStarbucks

When all creativity is gone, when any new idea for value creation is lost, the answer appears -...

Conan O'Brien & Growth Lessons

I was recently working with a client discussing how to go about implementing a go-to-market plan...

The Biggest Danger Facing Your Business

I recently wrote about the television show House and how the arc of the show is a great metaphor...

Kill Differentiation

For quite some time, the word differentiation has been driving me crazy. Similar to the term...

Start With What Matters

I have news (or at least what appears to be news) for most businesses out there - your prospects...

What We Should All Learn From Morton's

Those who know me know I loves me some good quality steak – especially a medium rare New York...

If You Can’t Grow – Buy?

Today, the announcement came that Pfizer is buying Wyeth for $68 billion. While the normal spin is...

Positioning Your Website For Success

Recently, a client asked me for advice on the strategy of their website. I’ve written about the...