I’ve always been a fan of innovation. I firmly believe that innovation is at the core for all value creation, and that any business that fails to innovate is destined to the ash heap of history. When I speak to groups of CEOs, I regularly talk about the importance of innovation. As a result, I’ve learned that there is very little understanding of what innovation really is. Too often, innovation is considered with new product development or, even worse, new hi-tech applications.
