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The Demand Creator Blog

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B2B Sales Strategy (44)

Make Your Offer Clear

Today, I got an email from a company offering to lower my TCO. Yeah, I didn't know what that meant either. After considering it, I think it means total cost of ownership. I have no idea who this company is or how good they are, and my intention is certainly not to embarrass them. The only reason I noticed the email is because it completely nailed the problem that small and mid-sized businesses (SMEs) are having in the market today.

Be My Fan - Please?

Lessons for Presidents & CEOs

Thomas Friedman had an excellent column on the lessons for presidents from Bill Clinton's pollster,...

What Are You Doing?

One of my clients is doing some pretty great things in transforming HR from a cost related issues...

The Jimmy

I was reviewing websites of a group of people who attended one of my speeches yesterday. As I was...

Are You Moving Fast Enough?

As I was perusing my online news sources, I came across this headline:

Increasing Confidence

Kelly Spors, the Wall Street Journal Small Biz columnist, is leading a panel A Small Business...

Be Useful

I heard some of the most powerful advice for any growth oriented executive or salesperson:

Is Obama Stimulating The Wrong Small Businesses

The Wall Street Journal has an interesting take on Obama's recent small business stimulus plan. My...

Let's Go Crazy

We’re in a war for business today. Any reader of this blog knows that I am by no means a...