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The Demand Creator Blog

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B2B Sales Strategy (43)

Beyond Certainty

I had a fascinating conversation with the CFO of one of our clients today. We were talking about whether all the recent news about the economy was indicative of a bottom, and if it were, what a recovery would look like.

And Now For A Presentation About ... Me

I’ve tried to be diplomatic. I’ve tried to be refined. Now let me be blunt.

Apple + Twitter = Mistake

Recent rumors have Apple in discussions to buy Twitter. If Steve Jobs is listening - STOP - DON'T...

Utilizing Online Tools to Drive Growth

Understanding the Difference Between Conditions and Barriers

Earlier this week, we were working with one of our client's sales reps to develop their sales...

Driving Sales With Content

When I talk about Creating Demand or Conquering Growth Barriers, one of the ‘ah-ha’ and...

Value Adding Your Way to Oblivion

The fundamental purpose of marketing is to differentiate. As I shared my post Monday - the problem...

Commoditization & Noise

Last week, I spoke at an EO conference. EO is a great organization of leading entrepreneurs and the...

Creating a Powerful Message

I'm in the middle of working with a great client on developing their market messaging. This is a...

Creative Destruction Rorschach

My friend, fellow blogger and social media expert, Craig Stoltz, has a terrific post that will tell...