At the beginning of this year, I issued a call to all small and mid-sized businesses (SMEs) that social media, while still hyped to be more than it is, was no longer optional. Since that time I've seen some very wild reactions - everything from complete and total resistance to the apparent belief (or more likely desperate hope) that social media will solve all business problems. The bulk of SME executives, however, lie somewhere in the middle. Today, they are curious about social media, but a)...
