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The Demand Creator Blog

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B2B Sales Strategy (37)

90-Day Snapshot

I posted this at the beginning of last year. This year I'm going to post it at the beginning of every quarter to remind you to define success before taking action.

What's 2010 Worth To You?

What is 2010 going to be worth for you this year? Take a moment and figure it out. Don't cheat by...

Risking Mediocrity

I'm the guest blogger today on Find Your Nerve, a blog created by Steve McKee.

The Grinch Who Stole Value

At this time of year, while we are all in the midst of the season's greetings ritual, it is worth...

In Pursuit of The Home Run

We all want to be Babe Ruth (at least a little), who despite no longer holding the home run record,...

What League Are You Playing In?

As I was watching football this weekend, I saw an ad for Direct TV's LeaguePass package. In it, Ray...

Welcome Back AOL

Today marks the end of what has been called the worst corporate acquisition of all-time - AOL's...

An Open Letter to Barrack Obama

In this blog, I work hard to stay away from politics, or anything that can be perceived to be...

Can You Give Me A Price?

Last week, I was working with a brand new client on sales strategy. They had an opportunity to...

Brand Destruction

Verizon Wireless and AT&T are in an ad war right now. First, Verizon came out with their “There’s a...