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The Demand Creator Blog

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B2B Sales Strategy (27)

Product vs. Service Sale: A Crucial Distinction

For as long as I’ve been in sales, guru’s have always focused on the differences between selling products and selling services. The approach, skills and talents required to successfully sell products are quite different from those needed to successfully sell services.

Warren Buffet Provides Another Teachable Moment

One of the biggest challenges facing small and mid-size business is developing leadership teams and...

Revisiting: What Do You Sell?

In April, I discussed the need to shift from selling “stuff” to selling results. Making that shift...

Breathe

When I'm working out, my trainer always tells me to breathe. My response is that breathing comes...

Growing in a Recovery

After three of the toughest years in the lives of growth-oriented CEOs, the signs are finally...

Toffler Predicts The Next 40 Years

When Alvin Toffler talks, I listen. Whether it’s the predictions he made is his first book...

Design Thinking In Sales

A few weeks ago, I shared a review for The Design of Business, an excellent perspective on design...

Trust In Pricing

Everyday, I hear salespeople complain and moan about how customers are so price sensitive. They...

Creating Equity Value For Your Business

This book review originally appeared in Baltimore and Washington SmartCEO Magazine October 2010...

Know Your Sales Process Vital Signs

Recently, I was presenting to a large group of CEOs, discussing how the commoditization trap was...